Writing Effective PPC Ad Copy - Mary Kingsley Huffman from Market Motive

In the second video in her series for PPC beginners, Mary Kingsley Huffman walks you through some tips and tricks for writing ad copy that will draw the eye, lead to clicks, and produce conversions. After watching this video you'll understand how ad copy can be used to attract only the visitors you want -- those that buy -- and repel those looky-loos that have no intent to make a purchase.

Length: 17 min.

You will learn:

Why you shouldn't write your ads from a blank piece of paper
Why your display URL must be an honest reflection of the destination URL
Why you must filter out unproductive visitors
Why you must understand where you fit in the competitive landscape
How to write great ad copy
Why you may want to include a phone number in your ad
Why the objective of ad copy is not to get a click
How to use dynamic keyword insertion

	SEO
	PPC
	Social Media
	Web Analytics
	Conversion
	Fundamentals
	Email Marketing
	Online PR