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Writing Effective PPC Ad Copy - Mary Kingsley Huffman
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In the second video in her series for PPC beginners, Mary Kingsley Huffman walks you through some tips and tricks for writing ad copy that will draw the eye, lead to clicks, and produce conversions. After watching this video you'll understand how ad copy can be used to attract only the visitors you want -- those that buy -- and repel those looky-loos that have no intent to make a purchase.

Length: 17 min.

You will learn:

  • Why you shouldn't write your ads from a blank piece of paper
  • Why your display URL must be an honest reflection of the destination URL
  • Why you must filter out unproductive visitors
  • Why you must understand where you fit in the competitive landscape
  • How to write great ad copy
  • Why you may want to include a phone number in your ad
  • Why the objective of ad copy is not to get a click
  • How to use dynamic keyword insertion

 

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