Member Area

Your Good Name: The Role of Brand in Pay-Per-Click Search Marketing - Alan Rimm-Kaufman

Alan Rimm-Kaufman shows you why you need to be segmenting your data by branded and non-branded searches and how this should affect your PPC bids.

Length: 14 min.

You will learn:

  • Why you must distinguish between incremental and non-incremental sales
  • Why you should track and bid your branded searches differently
  • When the differences between branded and non-branded searches should be ignored
  • Why clickstreams do not act like search funnels

Related content:

 

 
Questions? Contact Us!
PPC
Surge ahead of your competitors when you master the essentials of PPC with expert and author Brad Geddes. You'll learn current practices in campaign management, PPC economics and customer psychology.

SEO

PPC

Social Media

Web Analytics

Conversion

Fundamentals

Email Marketing

Online PR