Your on-page SEO optimization efforts are complete. Now what? Link-building. Inbound links are paramount to your post-optimization effort; your site’s link equity is a major aspect of a search engine’s algorithm. Whether you’re in a niche industry or battling with other companies for the front page of top keywords, no SEO campaign is complete without a solid and continuous link-building strategy. In this essential video, Todd Malicoat discusses the 12 link types that are important for your optimization strategy. Follow along to discover which links types you should focus your efforts on and which are of secondary importance. Pay attention, you'll be tested at the end.

Length: 44 min.

You will learn:

• How pre-sell page links can be of detriment to your SEO efforts
• Where to find high authority links
• Why the time has passed for the supremacy of directory links
• What directory links still have value
• When to use run of site links
• Why the number of unique linking domains matters tremendously
• Why you should negotiate for links when purchasing traditional advertising
• Why you should always embed deep links to your site when writing syndicated content
• How to use forums to build links