Be a fly on the wall as Todd Malicoat and Avinash Kaushik discuss 20 great ideas for you to teach your HIPPO -- that "Highest Paid Person with an Opinion" who needs to understand the bottom-line value of your web analytics and SEO strategies. You'll learn how to convince these folks that your website will be better and that you'll have happier customers and higher conversions. When all the stake-holders are on the same page, your team can reach conclusions faster, establish common goals, and commit the resources that will allow you to implement and measure your initiatives.
(View part 2 of 20 Things You Can Teach a HIPPO to Make Your Website Better)
Length: 46 min.