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20 Things You Can Teach a HIPPO to Make Your Website Better: Part 2

Todd Malicoat and Avinash Kaushik finish up their discussion of 20 great ideas for you to teach your HIPPOs. Find out why you shouldn't hide content from users, how to choose a better web host, the importance of your "about us" page, and more. These insights will make you an invaluable player on your web team and bring departments together with common goals for success. 

(View part 1 of 20 Things You Can Teach a HIPPO to Make Your Website Better)

Length: 45 min.

You will learn:

  • Why you shouldn't hide content from users
  • How changing web hosts can impact conversion
  • The importance of organized information for retaining users
  • Why your "contact" and "about" pages are so critical
  • The intricacies of anchor text and external links
  • Why citations are important
  • How to integrate social media into the conversation

 

 

 
SEO
Make sure search engines, and your audience, can find your site by learning today's most effective SEO best practices from recognized authorities, led by respected speaker and consultant Todd Malicoat.


SEO

PPC

Social Media

Web Analytics

Conversion

Fundamentals

Email Marketing

Online PR

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