Todd and Avinash finish up their discussion of 20 great ideas for you to teach your HIPPOs. Find out why you shouldn't hide content from users, how to choose a better webhost, the importance of your "about us" page, and more. These insights will make you an invaluable player on your web team, and bring departments together with common goals for success.

(View part 1 of 20 Things You Can Teach a HIPPO to Make Your Website Better)

Length: 45 min.

You will learn:

• Why you shouldn't hide content from users
• How changing webhosts can impact conversion
• The importance of organized information for retaining users
• Why your "contact" and "about" pages are so critical
• The intricacies of anchor text and external links
• Why citations are important
• How to integrate social media into the conversation
• How to decide when to use micro sites
• How to choose between subdomains and subdirectories