Have you been scared off from buying links ever since Google cracked down on paid links? It may be time to revisit the wisdom of buying links, provided you play your cards right. In this lesson, Todd Malicoat explains why the definition of a paid link is vague (and why Google refuses to clarify), tells you why you should not have a guilty conscience for purchasing links, and shows how to pass the dreaded manual review. Link buying is a risky business, but done correctly it is a powerful way to boost your search engine rankings and help your business grow.

Length: 37 min.

You will learn:

• What a paid link is (it's not as obvious as you think)
• Why Google will never come out and define paid links
• The origin of paid linking and how Google encouraged it
• Why transparency is not the job of a search engine optimizer
• Why you need to stay under the radar if you are going to buy links
• How Google AdSense is a competitor to paid links
• Why you need a balanced link profile to pass a manual site review