If you're an SEO, you spend a lot of your time educating clients and colleagues. That'll be a lot easier if you can explain why Google rewards certain things and penalizes others. Walk you through this brief history of SEO and see how Google has historically responded to various SEO techniques, why things have changed, and why yesterday's SEO techniques may harm you today.

Length: 30 min.

You will learn:

• How understanding the history of SEO helps you make the business case for SEO
• The 4 Important Variables you need to focus on
• The 11 major changes in SEO history
• How Google's Offpage focus changed the game forever
• Why Google instituted the Fresh Crawl
• Why the Sandbox is about trust and age
• How Duplicate Content can be detrimental to your ranking