SEO is always changing, and it's vital for SEO experts to have a strong grasp of the major changes that have shaped the current form of the algorithm. In this lesson, Todd covers the history of how the major ranking factors have shifted and evolved over time as well as a chronological run down of the major events in SEO over the past 20 years. Learn why links are good, how localization became important, and why content farms are a thing of the past in this brief history of SEO.
Length: 17 min.
You will learn to:
Overview major changes in the SEO world
Give reasons why chasing small minor changes probably isn't worthwhile
Evaluate how the top ranking factors have shifted over time
Differentiate between black hat and white hat SEO
Discuss major changes search engines have made to their algorithms over the past 20 years
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.