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If you're an SEO, you spend a lot of your time educating clients and colleagues. That'll be a lot easier if you can explain why Google rewards certain things, and penalizes others. In this video Todd Malicoat walks you through a brief history of SEO, and shows you how Google has historically responded to various SEO techniques, why they've changed the things they've changed, and why yesterday's SEO techniques may harm you today. Length: 30 min. |
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