SEO has gone through many changes since its inception, making it essential to look into its history in order to understand where it is at now and where it is going. Explore a brief history of SEO and learn how Google has historically responded to various SEO techniques. Discover why SEO techniques of the past may harm you today and what you can do to stay on track.
Length: 30 min.
You will learn:
How understanding the history of SEO helps you make the business case for SEO
Why on page optimization is no longer the holy grail
Ways that Google has changed its methods throughout time
How duplicate content can be detrimental to your ranking
Why you should stay away from retail link brokers
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.