Matt Bailey takes you on a tour of a search result, and give you a primer on how search engines display information based on your search. You'll learn how to take advantage of the features search engines are integrating into their results to enhance your listing, and increase the likelihood you'll get that click.

Length: 31 min.

You will learn:

• How to interpret the results page
• Search categories
• Organic vs paid results
• Searching for people
• Searching for places
• Searching for things
• Product search
• Snippets
• Editing Snippets