Traditionally, display advertising has been unsuccessful because of "banner blindness".  Nowadays, however, heightened emphasis on relevancy is slowly reversing this malady.  In this video module with Matt Bailey, learn about the growth of display advertising, the two methods of targeting, relevancy, and how the combination of these can help build your business.

Length: 33 min.

You will learn:

• How to overcome "banner blindness"
• The strengths of display advertising and how you can take advantage of them
• The history and evolution of display advertising
• Two methods of targeting and how to utilize them
• How ads are served