Breadcrumbs are an often-underused but important SEO concept for site navigation. They create an easy-to-use trail that show people where they are in your website, as well as send a quality signal to the search engines to tell them what your page is all about. In this lesson, Todd Malicoat teaches you how to create and implement breadcrumbs.
Length: 6 min.
You will learn:
What are breadcrumbs and why are they used
The three different types of breadcrumbs
The importance of breadcrumbs for both navigation and SEO
How to optimize with targeted keyword phrases
The best tools and resources for creating breadcrumbs
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.