Breadcrumbs are an often underused but important SEO concept for site navigation. They create a easily usable trail showing people where they are in your website, as well as send a quality signal to the search engines to tell them what your page is all about. In this video, Todd teaches you how to create and implement bread crumbs.

Length: 6 min.

You will learn:

• What are breadcrumbs and why are they used
• The three different types of breadcrumbs
• The importance of breadcrumbs for both navigation and SEO
• How to optimize with targeted keyword phrases
• The best tools and resources for creating breadcrumbs