You know there are lots of opportunities in online marketing. Which way should you go? In part 2 of this series, Todd Malicoat helps you find your focus and choose the path that's right for you. Whether it's PPC, Social Media, Web Analytics, SEO, Optimization, or Affiliate Marketing, there's a match for everyone.

Part 1 | 2 | 3

Length: 13 min.

You will learn:

• The heirarchy of titles within organizations
• The differences between agency, in-house, consulting, affiliate marketing
• How different personalities fit different disciplines
• Why 80% of hiring managers are Googling potential hires -- and what you should do about it