Want to know how to land your dream path in online marketing? Start by knowing that 80% of employers will Google your name. Todd Malicoat discusses the delicate issue of reputation management, and why it's important to own your personal brand and make yourself attractive to employers. You'll learn how to get the job and where to find the ongoing training that'll keep your skill set up to date and in demand.

Part 1 | 2 | 3

Length: 12 min.

You will learn:

• Why it's important to "own your brand" online
• What to do if your name is a common one
• 10 extra ways to own your name
• Where the job boards are
• The importance of networking - and how to get started
• Top reputation management sites
• How to remove unflattering information