Todd Malicoat shows you the process he uses to evaluate which keywords to target for SEO, how to decide when ranking well for a given keyword is unattainable, how to develop a timeline to target keywords of different degrees of difficulty, and much more in this all encompassing video on competitive analysis.

Length: 43 min.

You will learn:

• Why you shouldn't necessarily target the highest volume keywords
• What the Keyword Opposition to Benefit Score is and how iit can help you target keywords
• The definition of a local set and how it applies to SEO
• Why exact match domains are hard to compete with
• Why you shouldn't fear competing against big brands in the search results
• The many ways in which you can waste your link equity
• How to develop a realistic timeline for ranking for
  keywords of varying degrees of difficulty
• The principles of SEO warfare
• What defensible traffic is and how to achieve it
• How to defend a strong ranking
• How to stop the competition from conducting a
  competitive analysis on your site
• A list of competitive research tools