Competitive Research and KOB Analysis: Advanced Methods
Todd Malicoat shows you the process he uses to evaluate what keywords to target for SEO, how to decide when ranking well for a given keyword is unattainable, and how to develop a timeline to target keywords of different degrees of difficulty. As you study competitive analysis, you'll learn to master the principles of SEO warfare.
Length: 34 min.
You will learn:
Why you shouldn't necessarily target the highest volume keywords
What the Keyword Opposition to Benefit Score is, and how it can help you target keywords
The definition of a local set and how it applies to SEO
Why exact match domains are hard to compete with
Why you shouldn't fear competing against big brands in the search results
The many ways in which you can waste your link equity
SEO
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.
