Don't waste your time going head-to-head with the competition over keywords that won't matter. Let Todd Malicoat show you his favorite tools for finding the keywords that'll give you the most competitive bang for your buck. Learn how to analyze the strengths and weaknesses of keywords in the context of competitors, how to size up the competition, where to focus your efforts, and which battles not to choose.

Length: 39 min.

You will learn:

• What KOB score is and why it's essential to your overall strategy
• Making POT decisions: Power,Organization and Timeline
• Determining Upside Potential to find keywords worth chasing
• The 6 opposition strength indicators
• How to evaluate your competition and what you can do about them
• Where you should and shouldn’t be focusing your time
• Link Quality versus Quantity
• When to cut your losses and set realistic goals
• The value of localized keywords