On Friday, June 13th, Todd Malicoat and social media guru Brent Csutoras got to discussing which link building techniques are allowable based on company size and reputation risk. The next thing we knew, the conversation intensified, the whiteboard filled and our camera's were capturing it all.

The result? In a departure from the typical Market Motive session structure, this video captures an informal discussion of the risks and rewards of specific link building techniques.

The conversation begs the question, "Small, Medium, or Large... where do you fall on the SEO spectrum?" The answer will determine what techniques are available to boost your search engine rankings.

A company with a clean reputation to uphold doesn't want to get caught in the underworld of risky SEO. Yet some sites can benefit from short term link strategies.

As you watch the video, it becomes clear that reputation is very significantwhen it comes to SEO techniques.

Length: 20 min.

You will learn:

• Why you should focus your attention on links & content
• Why large companies can get away with SEO techniques that small companies cannot
• The definition of defensible traffic
• How to walk the line on controversial link bait
• Why social community links are less valuable than they used to be
• How to target your marketing message to educators and government officials to get .edu and .gov links
• Why .edu links are starting to lose their juice