On Friday, June 13th, Todd Malicoat and social media guru Brent Csutoras got to discussing which link building techniques are allowable based on company size and reputation risk. The next thing we knew, the conversation intensified, the whiteboard filled and our camera's were capturing it all.

The result? This video captures part two of an informal discussion of the risks and rewards of specific link building techniques. In the end, search engine optimization is no different from standard marketing practices. Small businesses and big businesses play a different game. Small staffs with small budgets can necessitate a guerilla approach to getting attention whereas large companies find it easier to work press contacts to get publicity in the mainstream media. The same hold true for building links. Todd and Brent are back for part two of "Competitive Link Generation" where they explain the different SEO techniques available to small companies, large companies, and everyone in between.

Length: 20 min.

You will learn:

• What directories still pass value
• Why link building for big companies is a different beast from link building for small companies
• Why on-page optimization is most important for big companies
• Why you need to start building links immediately
• Why patience is required when building links
• Why you truly need to understand the risks of link building techniques