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Competitive Research Through KOB Analysis

It's time to stop prioritizing your keywords based on search volume and start basing them on detailed analyses. Learn how to conduct a KOB (keyword opposition to benefit) analysis. You'll see how to measure keyword opposition scores and your competitions strength, and you'll find out keywords you should be putting effort into ranking for.

Length: 10 min.

You will learn:

  • How to measure keyword opposition
  • How to find opportunities in keywords
  • How to set realistic SEO goals
  • How to use SEO tools to measure potential for your business

 

 

 

 
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SEO
Make sure search engines, and your audience, can find your site by learning today's most effective SEO best practices from recognized authorities, led by respected speaker and consultant Todd Malicoat.