What are cookies and how are they used in online advertising?  Matt Bailey walks you through the steps of data development and how it's used to deliver pages and ads to your customers.  From there, discover how cookies and online tracking can be used for better advertising.  With this information, advance your advertising skills and learn how to attract new visitors and recapture those that got away!

Length: 22 min.

You will learn:

• How data is developed
• How cookies get on computers and what you can do with them
• How different types of cookies are used by advertisers
• How pages are delivered to customers
• About retargeting and how it can help you capture qualified visitors