Get an in-depth look at the nitty-gritty of Google's search algorithm patents, as Todd Malicoat chats with Ted Ulle (WebMasterWorld.com and Converseon). Learn how the algorithm has changed over the years, how often it changes, and what that means for SEOs trying to get a handle on what it is Google's looking for.

Length: 40 min.

You will learn:

• Why it's worth studying the patents
• How Google uses historical and age data
• Phrase Based Indexing
• Human editorial input
• The "Tells" in the patent