Want to build the perfect site? In this recorded webinar, Matt Bailey reveals a tested process for the shortest route to a well architected site that pleases both visitors and search engines. Learn how to cut your website development costs by up to 60%, how to deal with opposing internal opinions about site layout, and how to delegate tasks to reduce time and effort.

Length: 57 min.

You will learn:

• How to define your message
• How to define your goals
• The questions you should ask your company
• The difference between promoters, passives and detractors
• How to improve your message
• How to build a psychographic profile
• Why you need to support your promoters