In this month's SEO conference call Todd revisits Google Webmaster Tools and explores that various tools that have recently been added including the brand new ability to find external links pointing to 404 pages on your site. Very useful! Also discussed on this call are how to remove specific site links from displaying in Google SERPs, how time on site may affect your rankings, and effective uses of video on the web.

Conference Call: October 17, 2008

Length: 45 min.

You will learn:

• What site links are and why they show up in SERPs
• How to remove specific site links on Google
• What Google Webmaster Tool is and why it is useful
• How to find 404 pages on your website
• How to generate a sitemap for your website
• Why you should link to your most important pages from every page on your site
• Why your site should only be available on one domain
• How time on site affects your search listings

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2