In order to really be successful in internet marketing, you have to understand how search engines work. Matt Bailey starts with the basics and reveals what you should be doing to see your site ranking well.

Length: 37 min.

You will learn:

• Vocabulary commonly used in internet marketing
• How browsers work
• HTTP process
• HTTP response codes you need to be aware of
• 2 types of indexing
• How information is retrieved from a server
• What is at the heart of a search engine
• The first place to look if your page is not doing well
• 3 necessary elements for your site to rank well
• Tips from Google to be successful in search engines
• Why you need to be using text instead of images
• CSS benefits, layouts, and examples
• When and how you sould be using redirects