Is your website performing as well as it could?  In this module, take a look at the SEO site audit process and learn how to analyze site performance using KOB and SWOT analyses.  To augment this lesson, find out which tools are right for you and what they should be telling you.  By the end of this video, you'll be fully capable of performing SEO site audits like a pro!.

Length: 14 min.

You will learn:

• The SEO site audit process
• How to perform a keyword cost benefit (KOB) analysis
• How to build your toolset
• How to perform a strength-weakness-opposition-threat (SWOT) analysis