Todd Malicoat shares a six-step pitch that he uses to convince clients of the merits of social media marketing. Learn how to use your competitor's success as motivation to conduct your own social media campaign, understand the metrics that matter to gauge success, show the monetary value of a single story that makes its way to the top of Digg, and master more techniques to persuade others in your organization that social media isn't just for the kids anymore.

Length: 24 min.

You will learn:

• How to convince your staff that social media is worth investing in
• The six-step pitch for social media
• How to find out what competitors are using social media
• Why you need to lay out realistic expectations from a social media success
• Why there are greater barriers to entry in SEO, and how social media helps you overcome these barriers
• Why investing in social media is worth it for the branding alone