Bots are lazy. So it's up to you to build your site with the information they need to bring users to you. That means making it easy for those lazy bots to index your most valuable pages and content. Understanding stealth architecture, applying the right keywords and anchor text in the right places, and knowing how to optimize your navigation and images, will all result in qualified users more easily finding their way to you and what you have to offer.
Length: 16 min.