Bots are lazy. So it's up to you to architect your site with the information they need to bring users to you. That means making it easy for those lazy bots to index your most valuable pages and content. Understanding stealth architecture, applying the right keywords and anchor text in the right places, and knowing how to optimize your navigation and images, will help qualified users find you more easily.
Length: 14 min.
You will learn to:
Distinguish between user architecture and stealth architecture
Build a website in a spreadsheet
Select a footer navigation for high value internal linking
Illustrate why body copy linking is more important than navigation links
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.