Cannibalization kills conversion. Are your pages eating each other in their quest for keyword relevance? Todd Malicoat shows you how to keep your pages from battling for rankings, how to choose which pages to exclude from indexing, and how to manage your french fry pages. You'll also get a couple of real-world examples, and a few extra tips for good measure.

Length: 14 min.

You will learn:

• Why Keyword Cannibalization kills conversion
• Why you should narrow your keyword strategy to a maximum of two site pages per keyword
• How your blog can be harmed by Tag Clouds - and what to do about it
• Why product names are often the highest converting phrases
• Why you don't want to link to 80% of your products
• What a french fry page is, and why you don't want it indexed
• How to keep french fries from getting indexed
• Best practices for building sitemaps
• How to find duplicate content
• Why you should never delete content - even seasonal content
• Why you need to promote seasonal and new content early