Bots are lazy. So it's up to you to architect your site with the information they need to bring users to you. That means making it easy for those lazy bots to index your most valuable pages and content. Understanding stealth architecture, applying the right keywords and anchor text in the right places, and knowing how to optimize your navigation and images, will all result in qualified users more easily finding their way to you and what you have to offer.

Length: 16 min.

You will learn:

• The difference between user architecture and stealth architecture
• Why you don't want to feed french fries to spiders
• How to build a website in a spreadsheet
• Why alt text is still valuable
• How to use your footer navigation for high value internal linking
• Why you shouldn't refer to your homepage as "Home"
• Why body copy linking is more important than navigation links
• Why consistency in keyword choice is so important
• Why you need to avoid overusing keywords