Keyword research is the foundation of every online marketing activity. From natural search to content development, conversion optimization, press releases, and social networking, using the same words that your prospects are searching for shows them that you understand what they want, and that you have the content they need.

Length: 16 min.

You will learn:

• How keyword research has evolved
• How to use keywords in your site navigation
• How to use keywords in content, without offending the search engines
• How keywords are used on YouTube, in PPC, and Online PR
• How to understand the decision making cycle