Todd Malicoat is joined by David Mihm to provide a brief introduction to local search. This video is designed to get you quickly up to date on the most actionable aspects of local search beginning with how to get your site listed in local search and which websites should be be listed in for the best results.

Length: 34 min.

You will learn:

• What makes local search so different from regular search
• What a centroid is and how it affects your local search ranking
• How your physical location factors into your local search ranking
• How brand mentions factor into your local search ranking
• Why every business needs a website
• Why interlinking your local profiles is important
• The major provider of Google's local search data
• Why you may want to put your Yellow Pages budget into local search
• How to promote genuine reviews of your business online