Search Engine Optimization (SEO) is crucial to building a solid online presence. Proper knowledge of SEO techniques can improve your business by ranking it higher on the top search engines. Learn the vocabulary, the goals, and the fundamentals of SEO in this primer.

Length: 13 min.

You will learn:

• How search engines work
• The fundamentals of keywords, traffic, and links
• What robots and indexes are, and how they work
• How organic listings differ from paid listings
• The difference between white hat, black hat, and gray hat
• How SEO processes differ in small, medium and large organizations
• How to measure results