Writing great content is only half the battle. How you organize that content on the page is just as important, because readers on the web probably won't read your great content... they'll scan it. Matt Bailey explains why putting the right succinct information where users eyes are most likely to land can instantly communicate credibility and trust... and why poorly managed content can cost you customers.

Length: 18 min.

You will learn:

• Why users scan content
• How to build credibility
• How to organize for read-ability
• The impact of scannable layout and objective language
• Why promotional language imposes a cognitive burden