What is SEO, and how does it work? Matt Bailey gives you a comprehensive overview of Search Engine Optimization. Starting with why there's a need, to how search engines prioritize listings, to what you can control to influence those listings, this is the must-have primer. True control of your site's visibility is at your fingertips.

Length: 24 min.

You will learn:

• How Search Engines work
• How to understand results and positioning
• How Keywords, Traffic, Links, and Robots work
• What a Directory is, and how it differs from a Search Engine
• The difference between organic and paid results
• Why Long Tail keywords may be better for small businesses to focus on
• How SEO used to work
• How to measure results