Todd Malicoat walks you through the steps of doing keyword research for search engine optimization from creating a seed list to creating a site taxonomy. You'll see what the best tools are for keyword research, how to use them effectively, and how they apply to research for lead generation, service, and ecommerce sites.

Length: 38 min.

You will learn:

• Why you should analyze internal site search to generate a seed list
• Why optimizing for long tail keywords at the start is a good strategy
• Why you should consider synonyms when expanding your keyword list
• Why you should optimize for visitors in the "buy cycle" rather than the "information cycle"
• Why you should test keyword conversion with PPC before optimizing for search engines
• Why you should understand the feasibility of ranking for keywords
• Why you want only one page per keyword
• Why if it ain't broke, you may not want to fix it