Todd Malicoat guides you through a simplified world of keyword research. From site taxonomy and information architecture to KOB analysis, you get walked through complex terminology with clarity and simplicity. Discover the importance of applying keyword research to your information architecture and how it can turn your SEO world around.

Length: 12 min.

You will learn:

• The fundamentals of keyword strategies
• What tools you can use for keyword research
• How long-tail keywords affect your conversion
• How to keep a consistent SEO keyword strategy