In this primer to linkbuilding, you'll learn what links are, why they're important, and why not all links are created equally. Unravel the PageRank paradox, and the difference between links and unique linking domains. It's the perfect starter to the links and linking series.

Length: 13 min.

You will learn:

• What links are and why they're important
• Why PageRank isn't as important as it once was
• Why your site is what your inbound links say it is
• Why you don't want people to link to you with "click here"
• What nofollow means and what to do about it
• Why CNN is like the popular kids in high school