Why does everyone seem so obsessed with links? Are they really so important for SEO? Matt Bailey explains why links are the nuts and bolts of the internet, interconnecting everything and providing search engines with a meter for measuring the importance and relevance of a site. You'll learn how the right links drive brand exposure and sales, generate leads, boost search engine rankings, and give your site legitimacy.

Length: 30 min.

You will learn:

• 4 reasons why links matter
• The 3 types of links
• The 3 qualities of the ‘golden link’
• How search engines decide the link quality
• How links will increase your rank
• How search engines, humans, and businesses use links