Location, location, location. If your business depends on reaching customers in a specific area, you need to understand local search. Matt Bailey walks you through the basics of how local search works, why it's critical to businesses with a local presence, and how to start taking advantage of it. This service is more powerful, easier to measure, and offers greater flexibility than traditional offline Yellow Pages -- and it's free!

Length: 24 min.

You will learn:

• Understanding Google, mobile and search
• Why Google maps dominates
• How to get listed on Google
• Getting listed in Google Places
• Understanding Google local business center
• How to verify your business with Google
• How to analyze user data
• How to tag your listing