Like any skill, search engine optimization takes on a whole different form in big companies. Not only must you consider anchor text, backlinks, title tags, and site architecture, you also need to deal with the politics of getting stuff done in a team environment. In this video SEO expert Jessica Bowman explains how to manage SEO projects in the corporate world and why it requires a different set of skills. Did I say project? Make that SEO initiative.
Length: 20 min.
You will learn:
Why you need to be an SEO evangelist
Why you should start your project with a site audit
Why you need to cultivate relationships early in the process
Why you want to get SEO embedded into the development lifecycle
Why developers can be your best friends or your worst enemies
Why you should not point out flaws initially
How to use the quality assurance team to your advantage
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.