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Managing Company SEO Projects - Jessica Bowman

Like any skill, search engine optimization takes on a whole different form in big companies. Not only must you consider anchor text, backlinks, title tags, and site architecture, you also need to deal with the politics of getting stuff done in a team environment. In this video SEO expert Jessica Bowman explains how to manage SEO projects in the corporate world and why it requires a different set of skills. Did I say project? I meant SEO initiative. Stick around for the end of the video as Jessica explains why you should never call SEO a project.

Length: 20 min.

You will learn:

  • Why you need to be an SEO evangelist
  • Why you should start your project with a site audit
  • Why you need to cultivate relationships early in the process
  • Why you want to get SEO embedded into the development lifecycle
  • Why developers can be your best friends or your worst enemies
  • Why you should not point out flaws initially
  • How to use the quality assurance team to your advantage
  • Why you need to make sure the whole team gets credit for SEO success
  • How to report SEO results to management
  • Why you should never call SEO a project

 

 
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