It wasn't until the debut of the iPhone that mobile became a serious marketing channel. Unfortunately we still must deal with a fragmented market with a complex entanglement of cell phone carriers, competing standards, and different form factors. Cindy Krum of Rank-Mobile guides you through the mobile maze, explaining how to ensure your site looks good on any phone, how to rank well in mobile-specific search engines, and how to engage your customers with mobile marketing campaigns.

Length: 1 hour 18 min.

You will learn:

• The three tenets of mobile marketing
• The differences between "on-deck" and "off-deck" search and which consumers prefer
• Why your site ranks differently in mobile search engines
• Why mobile SEO is much like traditional SEO
• Mobile browser demographics and what mobile users are doing online
• The low hanging fruit for mobile websites
• How to simulate the look of your website on a mobile phone
• Why you need to understand the effects of predictive text
• Why XHTML is the preferred code for mobile websites
• Why you should buy your .mobi domain but not use it
• How to make phone numbers and sms short codes clickable
• The advantages and disadvantages of mobile only pages
• How to build hybrid pages that work well on computers and mobile phones
• How to build dynamic pages that work well on any phone
• How to integrate mobile into your marketing mix
• How to conduct a text messaging campaign