Understanding all the elements of on-page optimization is a critical starting point for those just getting going with SEO. Everything from title tags to meta tags to building an intelligent information architecture are all covered in this lesson. Learn the differences between on-page and off-page optimization while you establish a foundation for all your future SEO efforts.
Length: 12 min.
You will learn:
The primary differences between on-page and off-page optimization
The proper formatting of your title tags, navigation elements, and header tags
Exactly what your information architecture is
How to properly name your directories and pages
Why is linking within your site an important part of SEO
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.