Understanding all the elements of on-page optimization is a critical starting point for those just getting going with SEO.  Everything from title tags to meta tags to building an intelligent information architecture are all covered in this video.  Learn the differences between on-page and off-page optimization while at the same time, establishing a foundation for all your future SEO efforts.

Length: 12 min.

You will learn:

• The primary differences between on-page vs off-page optimization
• The proper formatting of your title tags, navigation elements, and header tags
• What exactly is your information architecture?
• How to properly name your directories and pages
• Why is linking within your site an important part of SEO