Link building, paid or otherwise, is a difficult and ongoing task. To further complicate the issue, not all links were created equal. The value of a link can vary, depending on the industry it comes from, the page it sits on in the site hierarchy, where in the page the link is, and more. While free links are good regardless of their individual value, you'll want to ensure you're getting the most bang for your buck when you pay for a link. In this lesson,ToddMalicoat shows you how to place a value on a text link and points you to a tool that will give you an estimate of link value.

Length: 10 min.

You will learn:

• How many links on one page is too much
• How the site hierarchy affects link value
• Why link value is affected by the site's backlinks
• Why sites with more unique linking domains have more valuable links
• Where to place a text link to maximize its value
• Why you should be testing to determine a link's value
• What tools are available to give a rough estimate of link value