Can Google read your website? If you don't know the answer to that question (or if your answer is no) this video is for you. In Matt's latest video he discusses how to build a strong foundation for your website that will increase your chances of ranking well in search engines.

Length: 33 min.

You will learn:

• The most critical part of your SEO efforts
• The three elements that make up the foundation of your website
• The Google guidelines for increasing your website's search visibility
• How to make your site more accessible and more search friendly
• Why you should keep url parameters to a minimum
• Why your website should have a favicon
• Why search engines like CSS more than tables
• How site architecture and navigation can help visitors and search engines