In this video, Avinash Kaushik and Todd Malicoat combine SEO and Analytics. This exciting module explains how to integrate the two practices in order to come up with hard-hitting data for SEOs to efficiently optimize their site for search. From figuring out the economic value of your work to the beneficial impact of SEO on companies, this video gets to the core of integrating SEO and analytics to supply valuable information on what to track and how to track.

Length: 22 min.

You will learn:

• How to integrate Google Analytics and Web Master Tools to see a whole new set of reports
• How to present the economic value of SEO
• How to make confident SEO decisions
• The secrets behind customizing SEO to fit anyones needs