If you're ready to get beyond hamster wheel analytics and measure more than just your rankings, Matt Bailey's ready to show you how. He'll dig deep into the areas you should be looking at: keywords, segments, acquisition, bounce rates, content, behavior and more. In the end, you'll reap more relevant, actionable information.

Length: 28 min.

You will learn:

• Why you need to get away from ‘hamster analytics’
• Why you need to break down your analytics into smaller numbers
• How accessible search analytics can be to help measure success
• 7 ways to segment and build reports for search success
• How to make keyword buckets to better match searchers’ intent
• The importance of segmenting searchers based on how they found your site
• Why you need to segment based on bounce rate
• Why you need to know what content leads to the most conversions
• How to segment visitors by behavior to find top searchers
• How to produce a profitable website when you segment by landing page
• How to take action by looking at your searchers microtrends