If you're ready to get beyond hamster-wheel analytics and measure more than just your rankings, Matt Bailey's ready to show you how. He'll dig deep into the areas you should examine: keywords, segments, acquisition, bounce rates, content, behavior, and more. In the end, you'll reap more relevant, actionable information.

Length: 28 min.

You will learn:

• Why you need to break down your analytics into smaller numbers
• How accessible search analytics can be to help measure success
• Seven ways to segment and build reports for search success
• How to make keyword buckets to better match searchers’ intent
• The importance of segmenting searchers based on how they found your site
• Why you need to segment based on bounce rate