In part two of the SEO Basics whiteboard discussion Todd tackles the effect of keywords in the URL and domain name, covers the role of age of domain and backlinks in building trusted websites that will rank well in Google, and dispels some common myths about SEO that are now relics of a past when search engines were much easier to game.

Length: 28 min.

You will learn:

• Why you should have keywords in your webpage URL
• Why keyword domain names rank well
• How well branded websites can overcome the weaknesses of not having a keyword in the domain
• How the age of a domain and it's backlinks affect search rankings
• How many dashes in the URL is too many
• Why meta keywords no longer help search rankings
• Why there is no optimal amount of text on a page
• Why image alt tags were first created and how they can be used for SEO

PDF Download:

• SEO Best Practices