Your website's internal link structure is one of the most important means of optimizing your site for search engines. Do you know what an optimal link structure looks like? In part three of SEO Basics Todd Malicoat shows you how to build new sites with optimal link structures, explains how to use robots.txt to keep extraneous pages out of the search engines, and tells you a little known fact about linking to other sites that will help you rank better in your niche.

Length: 31 min.

You will learn:

• Why you should layout your internal link structure before building a website
• Why all files you don't want indexed should go in one directory
• Why absolute links are preferrable to relative links
• Why you should link to non-competitive authorities in your niche
• How to link to a bad website without damaging your websites credibility with search engines
• Why too many no-follows might raise an over-optimization flag
• Why you want as few slashes in a URL as possible
• Why you should use keyword synonyms rather than repeating a keyword
• How search robots handle JavaScript and AJAX

PDF Download:

• SEO Best Practices