In the May 22nd conference call on search engine optimization Todd discusses what he believes to be the smartest thing Google has done in recent memory. To find out what he's talking about and for an interesting conversation on SEO-related topics watch the screencast or listen to the mp3.

Conference Call: May 22, 2008

Length: 58 min.

You will learn:

• How Google is cycling top search results and what it means for your site
• How Google is using web analytics data to improve search results
• Why you should write your page titles to attract click-throughs not solely for stuffing keywords
• How to use the McDar tool to check Google results on all datacenters
• Why you may want to send an email to loyal customers with a link to your SERPs
• Why the quality of backlinks is more important than the quantity
• Why Google started using nofollow
• Why using nofollow is not ideal for sculpting page rank
• The top 10 ranking factors used by Google