It's not what you say; it's how you say it. Knowing how to craft content to satisfy the search engines is critical to ranking. Get familiar with the basics of content, as Matt Bailey walks you through a brief overview of SEO copy writing. From page titles to headlines, context to clarity, you'll have a head start in getting your copy in order.

Length: 13 min.

You will learn:

• How corporate jargon can zap your site from search-engine rankings
• How page titles impact SEO
• Why context is so important
• The value of a good headline
• How clarity can help guide visitors to decisions