Are your branding, corporate speak and marketing mumbo-jumbo getting in the way of your SEO? Matt Bailey explains why you should just call things what they are, and avoid cute names and phrases that don't help users find you online. If you know what words your customers are looking for, you should optimize your copy to let them find you using their vocabulary, not yours. Proper SEO copy will improve your rankings, develop credibility and ultimately guide your visitors to convert.

Length: 28 min.

You will learn:

• Why you need to have goals for your website
• How to use the words on your page to direct visitors
• The #1 rule in SEO copywriting
• Why keyword research is essential in building the foundation for SEO optimization
• How to implement keywords in titles and headlines
• The importance of understanding page structure
• How to link effectively
• How to let the visitor know where you want them to go and how you want them to get there
• Why and how you need to develop credibility, scanability, and readability to optimize your website