In this lesson, Todd Malicoat makes the business case for investing in search engine optimization for your website. In seven short minutes, you will understand what SEO is, why SEO is worth the investment, and how to go about starting an SEO program in your own company.
Length: 7 min.
You will learn:
What SEO is and why it matters to your organization
Who should handle your search engine optimization
How to measure the success of your SEO efforts
How competitors are stealing your market share through search
Why SEO is a long-term investment
How SEO can help lower your customer acquisition costs
How to outsource your search engine optimization
SEO
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.
