In this video, widely-recognized SEO expert and frequent internet marketing conference speaker Todd Malicoat makes the business case for investing in search engine optimization for your website. In seven short minutes you will understand what SEO is, why SEO is worth the investment, and how to go about starting an SEO program in your company.

Length: 7 min.

You will learn:

• What SEO is and why it matters to your organization
• Who should be handling your search engine optimization
• How to measure the success of your SEO efforts
• How competitors are stealing your marketshare through search
• Why SEO is a long term investment
• How SEO can help lower your customer acquisition costs
• How to outsource your search engine optimization
• Why you should never hire an SEO that promises guaranteed results