Todd Malicoat gives a run down of the important elements of SEO that any good CXO should know including the right questions you should ask of your team along with the answers you will want to hear. The video is conveniently broken into three sections that discuss SEO tactics to consider before, during, and after the site build. For more in-depth instruction on the topics discussed in this video watch the suggested videos displayed at the bottom of the screen.

Length: 15 min.

You will learn:

• 18 SEO variables your team needs to know
• 9 questions the CxO should ask
• Why subdirectories are superior to subdomains
• How to properly move content on a site to retain SEO value
• How to organize your site structure to maximize site rankings
• How to track the success of your SEO goals
• Why you shouldn't move anything on your website that you don't have to
• Why you should register your name on most social media sites