Todd Malicoat gives a run down of the important elements of SEO that any good CXO should know, including the right questions to ask of your team and the answers you will want to hear. The lesson is divided into three sections that discuss SEO tactics to consider before, during, and after the site build.
Length: 15 min.
You will learn:
18 SEO variables your team needs to know
Nine questions the CXO should ask
Why subdirectories are superior to subdomains
How to properly move content on a site to retain SEO value
How to organize your site structure to maximize site rankings
How to track the success of your SEO goals
Why you should register your name on most social media sites
SEO
Make sure search engines, and your audience, can find your site by
learning today's most effective SEO best practices from recognized
authorities, led by respected speaker and consultant Todd Malicoat.
