Want to know an easy, yet effective way to write page titles that the search engines love? Wondering what's the latest philosophy on keyword density? In this invaluable SEO video, Todd Malicoat and John Marshall tackle a great deal of today's hot topics, latest trends, and tragic pitfalls in today's SEO universe. Whether you're just starting out and learning what the general SEO terms mean or a seasoned professional looking to see what's changed in the past couple years in SEO, this is a great white board discussion.

Length: 58 min.

You will learn:

• How to write page titles that the search engines love.
• The importance of a well-organized website architecture hierarchy.
• How Meta Description tags are best utilized in today's search-based web culture.
• The necessary differences between your Title tags, Meta tags, and header tags.
• How search engines really view your headers, footers, and navigation elements.
• How to write effective page copy with current best practices in mind.
• Some surprising effects of duplicate copy.
• Whether optimizing a page with for multiple keywords is optimal
• How to dodge some common CMS problems in your header tags.
• What happened to the good old H1 tag.

PDF Download:

• SEO Best Practices